Today, when every business is looking to have an online presence, it is important to have an edge over all of them. Having a website and social media pages is not enough: You have to optimize the site to catapult yourself on the search engines. Most businesses will settle for a first-page ranking but do not. Customize your business on Google’s search results with the Google My Business. Here is how to fully optimize your GMB Listing.
The first step on GMB listing optimizations is to lay the foundation for a successful listing. Ensure that the business is listed on Google in the first place. The business name should be the correct and do not add a keyword to it. The address and contact info on GMB should be similar to the one on your website. Choose the right category and fill in your business hours. Proceed to add 360-degree pictures to give customers a virtual tour of your business. Setting up is an important part of GMB listing optimizations, and it lays the ground for optimum results and a possible appearance on Google 3-pack.
Structured data ensures consistency of your NAP. NAP means Name, Address, and Phone number. Structured data, on the other hand, is a markup language used by website crawlers in identifying the critical details of a website. Structured data will communicate the NAP, hours of operation, business type, Google Maps address, and other vital information to Google. To have a chance of appearing on the Google 3-pack, you need structured data to make the NAP appear consistently on your site.
Citations, in this case, are how your business name, contact info, and address appear throughout the web in places such as search directories. Having more citations than your competitors will see your business appear in the Google 3-pack. Most businesses will have citations on the core directories like Yelp, Superpages, Angieslist, and YP. Go a little further and have citations on the local, niche, among other citation opportunities. There are over 200 of them so exploit the directories that are relevant to your business.
Google has many services and aligning your business to most, if not all of them, will give you a better chance of getting in the Google 3-pack. Link your website to Google products such as YouTube, Google Plus, Picasa, and Blogger.
Using keywords of your core services and the cities you are found in are no longer as useful when optimizing your home page as they were a while ago. Everybody is doing that. Use your phone number, company name, and zip code instead. If you set up your GMB profile correctly, there is no need of adding the city on your home page for SEO purposes. Properly setting up makes everything else easier and different.
Your offline marketing efforts will influence your GMB listing too. Get involved in the local colleges and Universities activities to get a link on their website. Getting a .edu link will boost your ranking as Google’s spider places more weight on them. Support the local charities and non-profits and also join the local Chamber of Commerce to get useful local links that boost your Google My Business listing.
Research has shown the influence of search engines and online reviews on businesses. About 88% of consumers look at online reviews as they do personal recommendations according to one study why up to 89% of consumers will use the search engines to make purchase decisions according to another study. Optimizing your GMB listing, which comes with online reviews, will without a doubt boost brand visibility which will increase your sales.